Logo is one the best things for an enterprise in today's competitive world. Many businesses have already understood this and already get their logo done from the Logo Design Company India. The role of logo design in business will definitely increase in upcoming years. First it helps create brand recognition but you need to remember that it is built on coherence and consistency. As we know that a good logo is memorable, differentiates you from everyone else and fosters your business's brand loyalty.
But do you know that many well-known brands temporarily shake up their logo and people do take notice about it. And it affects their sales, brand value and company's name positively in the market. So, we bring you the big brands that changed their logos for the right reasons and reaped the benefits of logo and playing with them.
Lacoste
In February 2018, a popular French fashion brand Lacoste caused a media stir by changing their iconic logo for the first time in 85 years. They updated their world famous crocodile logo with the other animals to raise awareness for endangered species. At this time Lacoste partnered with the IUCN which is also known as the International Union for Conservation of Nature to produce one polo shirt for each of the corresponding animals left in the family. These polo t-shirts launched at Paris Fashion Week with a retail price for $1183 apiece. As per the logo design company India it was the bold that raises awareness along with the cash.
Product(Red)
Product Red was founded in 2006 by U2 frontman and Bobby Shriver of the One campaign. It basically seeks to engage well known private-sector brands to help fight HIV/AIDS in eight different African countries. Over the past 15 years it has proved fantastically successful in doing so and businesses that have updated their logo have seen a great rise in their sales. Global brands like Nike, American Express, Apple, Coca-Cola, Starbucks and Gap have taken part in this Product(Red) idea.
Google Doodles
Google has been playing with its logo for a long time now. And as of today Google plays with its Logo almost everyday. Ever since, the idea of decorating, redrawing, and manipulating the company logo to celebrate notable events and also raise the awareness of particular causes. And for this Google has hired its own in-house team of doodlers to meet demand. Google doodles often use this doodling opportunity to mark public holidays and anniversaries as well as the lives of famous artists etc. which increases their brand awareness among the users.
These are some instances when some big companies have played with their logo for greater good. If you are also planning to play with your logo we suggest to hire the best logo design company in India and see the wonders happening.
More info: https://www.vervelogic.com
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