Health and wellness sector is an industry which should always inspire and attract people to take challenges in their lives. The most impact wellness and health brands are those which can inspire and motivate people. Be it fitness, or shedding weight or even taking measure to combat any disease, the right kind of wellness and health logo can create a lot of influence on your customers who take up yoga classes, gym etc.
The industry is expanding in an humongous way and we all can see no shortage in cafes, health food store, organic stores, gyms, treatment centers which are dedicated to the wellbeing. To create an impact, it helps to bring a new wave of designing with the latest branding trends allowing other inspiring health and wellness companies.
Some of the common themes in health and wellness logos
In the industry of wellness and health, the matter of first impression has a lot of volume to speak about. Logo designers insist that your health and wellness logo should clearly represent the brand value and goals. It can be helping people to achieve a certain body type or treat the body for better health condition or even to have a peace of mind.
In many industry there are many some on the go images and symbols which can elicit feeling of wellbeing. These are:
- Leaves and trees which symbolized growth
- Apples, in both red and green colour symbolized health education and nutritionists.
- Lotus flowers for yoga studios or health coaches
- Hands which symbolized connection and safety
- Mountains that depicts adventure seekers and fitness brands
The experts from logo design service india suggest that using these familiar images can help people easily identify what the brand is all about but these images can make your logo very generic. If you don’t want your logo to be generic, then you add some unique take or twist before using a lotus or tree in your logo design. Isn’t it a fab idea?
The Yoga Studio logos
For most of the yoga logo design most designers are attracted towards beautiful, open lotus flower or a common buddhist symbol. However, as the focus of wellness brands are moving towards more of tangible benefits of products and services, yoga studios have embraced adventure and simplicity in their logo designs.
Some of the modern example of yoga studio logos :
Logos from women focused health business
When it comes to women in the focus, the design trend should definitely get inclined towards more feminine approach. From wellness centers to skin care brands to fitness apparels, business which are centered around women only, has a more emotion centric approach to branding. In fact, we can find heart as symbol for female business.
Make logo for your own wellness business
Creative magazine design professionals suggest that doctors , psychologist and health experts nowadays are rebranding themselves as solopreneurs to reimagine the work they do with patients and clients. Creative magazine professionals suggest that sleek, bold branding always works really well for creating a credibility of medical professionals. These designs tends to easily capture people attention and they connect to these professionals easily.
The medical to wellness rebranding
Doctors and dentist look absolutely scary, they have that same old school feeling that make people really scary. One way medical professionals have combat this by rebranding their services. Instead of boring and scary designs, medical professionals use some refreshing look in their logo design. Some example are:
Creating a unique wellness logo
If you prefer to add some new essence in your wellness brand, follow the simple steps to create a logo that represent health and vitality:
- Move beyond traditional wellness logo colour
Prefer choosing colour instead of green and harsh red and go ahead with more neutral or minimalist palette or an unusual colour such as purple or yellow for your logo design. You can also go ahead for trying lighter blues, gold and silver highlights
- Go circular
If you want it to be really different move from horizontal design to circular formats. You can prefer adjusting the text in and around the circle and place any brand imagery in the center.
- Play with shapes
Playing with shapes in black and white colour has always been into fashion. Simplicity stands vibrant in wellness logos and this idea can easily be replicated in experimenting with new symbols and shapes with black.
- Go on a colourful board
Colours are always fun. Many designers have various combination of skills who can easily turn the design idea from a watercolour painting or custom lettering into digital design which can prove to be a great way to make the logo design stand extremely unique and engaging.
If you are about to bring a new revolution in your health and wellness logo design, the above stated points can help you find your path easily
No comments:
Post a Comment