Imagine, you spent a huge fortune on designing and developing your first business mobile app. You hired the best mobile app development company in Ahmedabad and get the app created as per the business requirements and market trends. After the app was given a clean chit in the testing phase, the brand decided to launch itself in the market. So, the app hits the market, it resolves a specific issue that other apps failed to address. The download rates are soaring, however, at a point in time, the user base starts declining. You are not able to keep the users hooked to the app. Your brand identity is lying unattended in the Play store. Now how would you do? Approach the team of experts or let the app disappear in the store?
Well, more than often not, organisations miserably fail at dealing with the post-launch issues of the app that leads to its sudden pitfall. Whether it is an established or budding brand, you are required to ascertain the success of the app in the long run. This is possible when you take the post-launch pitfalls seriously.
Here we have compiled a list of 5 mistakes that a plethora of companies does after the successful product app:
Failing to Register Important Statistics: It is essential to keep a track of potential and present users. These figures play a vital role in achieving the overall objectives of the business. Suppose, if you are not aware of the retention ratio, then how would you work towards improvement? Here is a list of determinants that serve as a performance indicator of a mobile app:
- DAU and MAU: Ever wondered what if your app has thousands of users but only a handful of them is using them regularly. Thus analyze the activities of different users by measuring daily average users and monthly active users separately.
- Retention Rate: Knowing how the app is drawing the customer attention is imperative.
- ARPU: Computation of the average revenue per user can be made by total revenue divided by the total active user base.
However, it is not an easy task to measure each and every aspect of an app. So, stick to those metrics that are relevant in the company’s growth.
Inability to Incorporate Marketing Efforts: Studies report that on an average basis, a user downloads a minimum of 40 apps in his smartphone. In the absence of an app update description, your app will lose its essence amidst 1 million apps. Consider this description as a marketing tool to create awareness among users about the latest features of the mobile app. Try to fill the empty spaces with the right app information. In addition to this, share the customer support team details.
Restricting the Accessibility of Users: Users seek their personal spaces. Push notifications become irritating if the app does not offer an easy way to turn them off. Therefore, a proper plan of action is needed to be laid down. Moreover, the target audience must be considered before delivering any push notifications.
Standardizing Review Pitch Email of App:Sending a non-personalized email is often ignored in the mailbox. Planning and execution of an appropriate email strategy are necessary. Other than the basic app details, the sender may include the Play Store’s link, a link to the press kit, and a link to video graphics. Instead of sending bulk emails, focus on adding a personal touch.
Giving no Clear Attention to Customer Support: With the increased competition in the mobile app development world, providing 24*7 customer support care is a must. If a user feels unattentive, then there is a possibility that he/she may uninstall the app or switch to another solution. Today, developers have the freedom to use this feature to expand its present customer base. But, unfortunately, only a handful of developers are taking advantage of it to address customer grievances.
So, the real task only begins when the mobile app is put to launch. Avoid these mistakes completely because app marketing is a broader term than its dictionary meaning.
Hope you found this information useful. In case of any query or assistance, feel free to connect with our professionals from a Mobile app development company in Ahmedabad.
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