Tuesday 3 January 2023

How To Mix And Match Contempreary Colors In Logo Designs?

You must understand that colors are wired with human emotions. How you reflect them in your logo design Canada says a lot about your brand. This is exactly why you need to be very careful while picking your colors. You can always experiment with different combinations and secondary shades, but mixing and making combinations of contemporary colors is tricky. They are the primary color and have different emotions and personalities to reflect. This is why you need to understand the emotion you want to convey and then pick colors. How? Let us find out that.

What Are Contemporary Colors?

First, as a logo design company in Australia, you need to understand what are exactly contemporary colors. When you take a tour of the color wheel then you encounter primary colors which are naturally existing and they are red, blue, and yellow. Thanks to primary colors you can make secondary and contemporary colors easily.

The combination of one primary and one secondary color makes a contemporary color. Both colors selected must be from opposite sides of the color wheel for making a contemporary color. Some very famous combinations are red and green, blue and orange, and also purple and orange. These combinations are used in representing major holidays like Christmas, Halloween, and Easter respectively.

How To Pick One?

You must use pick contemporary colors for your logo design Canada but there is a specific set of rules to pick them. These rules are made according to the vibe and the look provided by them. In the combination it is always true one color is dominant and the other one is a compliment. You need to balance out these combinations according to the emotion you need to represent from your logo.

You can use the 60-30-10 rule for color balancing. The first color should be a primary color that is going to play pre-dominant for obvious reasons. The secondary colors should be used in the ratio of 30 and 10 with the primary color. You should also take care of the saturation of these colors so that they can easily outshine the competition and become eye-catching.

Some famous examples of contemporary logos are Fanta, Lacoste, The Portuguese Flag, Los Angeles Lakers, The Second Spanish Republican Flag, New York City flag, and many more.

Summary

At last, we can say that using contemporary colors is always a great through but knowing the method and basics is very important. VerveBranding is a logo design company in Australia. It has a team of experts with years of experience. So, it can easily help you understand what will suit you better. For more information please request a quote today.      

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