Brand Logo is the identity of a brand. Even if a customer forgets your brand name, there is still a high chance that he/she will remember your logo. There are many prestigious car brands, that the audiences mostly recognise just based on their logos. Hence, it is important to hire the best Logo Design Company India, who can help you create such unique brand logos.
However, with time there is also a need for you to decide on redesigning your logo. However, there exists no standard that can help in deciding the accurate time or level of logo redesigning. You need to consider/evaluate various aspects that can help you decide the need for redesigning. Also, you can get your logo audit done by the logo designers in Mumbai. They can help you understand whether there is a need for logo redesigning or not.
Factors Deciding on Logo Redesigning
- Change in brand vision/strategy:
You can plan on your logo redesign if there is a change in your brand vision or strategy and if it does not align with your current logo. In such a situation, there is a need for your brand to plan on a relevant change to the logo. The best logo designers in Mumbai can help you understand whether you should go for a complete logo revamp or should adopt a few changes.
- Shift in Market Trends:
A key reason for your logo redesign can be to match up with the shifting market trends and needs. For instance, previously brands were focusing on more colourful logos. But now there is a trend of minimalism. Hence, every brand is adopting such a trend to stay ahead of their competition. Hence, it can also be an opportunity for your business.
- Lower Recognition:
If you are experiencing a downfall in your audience, or newer customers are not likely to rely on the brand, then it can be an indicator. You must ensure that your brand logo must be engaging and creative enough to attract and retain your audience. If not, then there are chances that your logo is complex, old, or not associated with your brand.
- Customer Feedbacks:
A key factor that can also be a reason for your logo redesign is your customer/audience feedback. Your brand needs to be open to your customer’s feedback and suggestions. If your customers are highlighting the need for changes in your brand logo, you must accept it.
- You used a custom logo maker:
During the inception of the business, certain entrepreneur makes the mistake of using logo templates. Such template-based logos lack creativity and uniqueness and, hence can be a barrier to your business growth. So you must consider getting it redesigned from the best Logo Design Company India.
Final Words
Logo Redesigning has a significant impact on your brand image. Hence, you need to conduct a critical evaluation and adopt the necessary steps before redesigning. Such an evaluation can be done by partnering with the best Logo Design Company India or in your region. It can also be the logo designers in Mumbai who can assist you with your need for logo redesigning. Verve Branding is a leading logo-designing company in India. We have a team of experienced logo designers, who can provide you with custom logos for your brand. Also, we can assist in evaluating your existing logo and identifying any redesigning needs.
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