5 Things That a Digital Marketer Need to Know Now

Digital marketing world is ever-changing and evolves rapidly. The tactics and techniques of marketing in digital world transforms quickly and to be able to keep with the continuous changes is very difficult for the digital marketers. The successful digital marketers are the ones that that keep themselves up to date with the latest information and innovation. There are some techniques and tricks that did well for a certain period of time but now they hardly provide any results in the digital marketing landscape. Let’s have a look at those five things suggested by experts from the Internet marketing company India that has always worked for the digital marketers but do not seem to work anymore.

Twitter

Twitter is used to be a great platform for business for marketing but it has declined as a marketing tool now. It is used to be a great social media channel for the marketers to promote their business, increase the engagement and building connection with people. But now the way marketers are using Twitter like over selling or only talking about their products, Boring tweets, and low engagement rates leads to poor return values from Twitter.

Seo technical tricks

Five-six years ago, doing SEO for marketers for was not as difficult and complex for the marketers as it is now in the digital age. Marketers used to apply the seo technical tricks to get the higher ranking in the SERP like, use of link farms, buying links, keyword stuffing, etc. for getting on top of the search results. But after the Panda and Penguin algorithms rolled out in the market it became difficult for the marketers to apply those techniques and tricks for SEO of their site. It has become more difficult to get on the top but for only those who were producing bad content and applying those tricks. With the update in the two algorithms, only the companies that are doing creative work and applying good SEO practices can get a better position in SERP. All SEO tricks and techniques which used to work earlier can now harm your site and even be penalized by Google.

Coupons sites

Coupon sites used to be a great option for the marketers to drive the customers to their sites. It was an effective tactic to attract the customers or shoppers who have abandoned the cart.But a study found that the deals offered may lead to profitability issue for the businesses in the long run.

Fake Instagram Followers

Due to fake Instagram accounts, digital marketing companies suffered as they capitalized on the fake personality that seems to had a great niche following. Customers also suffered as they didn’t receive the product as per their requirements and needs. Though Instagram has taken the necessary actions but the digital marketers have to be alert find the right people for marketing their client’s business.

Batch and blast emails

Batch and blast email campaign was the easiest form of marketing. You craft an email for the list of subscribers and blast it to all of them. But the things have changed now, batch and blast email campaign will not bring in profits anymore. You need to understand the requirements of individual customers and send a personalized emails to them.

With the drastic changes in the digital marketing trends, advanced technologies, people have become smarter and so the digital marketers need to. You no longer can play the games to drive people to your site. Play fair, be creative and think of the things that people will want to engage with. Choose the best digital marketing company India and get the best results out of your online marketing campaign.