Since we all know that a logo is the identity of a brand, it is imperative for every organisation to have a versatile and remarkable logo. The logo helps in representing a brand and communicating the brand’s message. A dynamic logo is the one which is timeless, appealing, brand-centric and customer-focused. It is the only thing that can welcome a large number of audience and the bad logos distracts the audience.
A logo of a brand is an essential and a simpler element to know about the services and the products in a crisp and precise way. A brand’s logo is said to be it’s cover page as it describes everything about the brand including its internal and external factors both. The logo should be created or designed in such a manner that makes it the best out of the rest.
Here are listed some salient features of a good logo that should be kept in mind while logo design for IT company:-
- Choose appropriate colour scheme
Colours play a vital role in a logo design process. The colour palette for a particular logo should comprise of maximum two or three colours. The logos with a single colour looks the best. Innovative logos comes out with the use of two to three colours, use of more than three colours in a logo design sounds good but only in imaginations. The colour you choose for your logo design should look good all forms of media such as banners, pamphlets, websites, packaged goods etc.
- Fonts and texts
The fonts and the text in a logo design should be crystal clear that makes it easy for the audience to read and understand what’s written on the logo. Avoid using fonts that are bizarre and tends to steal the shine of the logo design. The logos created with unique typography is always loved by the audience because they are simpler and realistic.
- Watch for graphics
The graphics should be used in a logo design because it makes the logo look convincing, sharp and unique. The logo designs created using the graphics efficiently conveys the brand’s message to the target group of people. The intelligent use of graphics in a logo design helps a brand to stand out of the crowd. The graphics elements of a logo induce people to gravitate themselves towards the good points of the brand.
- Easy and flexible
An IT company logo design should always be easy and flexible in spite of complicated and rigid. The flexible logos can be moulded or recreated according to the specific purposes. But make sure that you do not lose the objective of the brand while recreating its logo. An easy logo means a logo with whom a user can easily relate to without hampering the brand’s true mission.
No comments:
Post a Comment