How To Optimize Your Small Website?

Optimizing a website is challenging but what is more tricky is to optimize the small website, especially those which involve less budget.

Achieving higher ranking in organic search is the best way to attract more traffic. The more traffic you get, the effect you will be able to get more conversions. Sales and as a result more revenue.

But what is most important for optimizing your small website is to take care of the on-page optimization techniques and mobile factors.

Let's have a look at each factor in details:

On-page optimization is essential SEO techniques for every site, especially for the smaller site. There are so many factors that must be considered before optimize your website.

Focus on making your URL more friendly

Almost every CMS platforms facilitate you to modify the URL of your site. When you insert the title of your post in the URL, it makes your URL more readable and allows users to get an insight into the content of the site.

Including keywords in your title

This might sound simple but actually, it is one of the most complicated tasks to include the keyword in your title. To simplify this task, you can consider to:

• Look for the best keyword to keep it in the title in accordance with the user’s interest.
• Make sure to include a bit catchy title that looks natural and features your targeted keywords.

Include the visual content

Visual content is actually an important factor for your site. Including images, videos, infographics, screenshots, GIFs, into the content helps in making it look more appealing and also, becomes more engaging for your visitors.

best SEO company in Noida believes that implementing this strategy allows people to get the content more easily and they feel eager to read what has been written instead of reading that long strings of the text.

Include the heading tags

Heading tags starting from H1 to H6 allows your visitors as well as search engines to get an insight regarding what your post is all about.

Ensure that you use one H1 tag only on a single page. Because this is your title and this will appear in search results.

H2-H6 tags are used for writing the subheading and generally don't help much in achieving the ranking for your page but help the users to understand the content better.

While writing the subheadings make sure that you write it as more informative and descriptive so that user can get the intended message just by reading the heading.

Include target keyword in the first paragraph

Though this is quite an old SEO strategy according to a survey conducted by the SEO company in Delhi still many people forget to include the main keyword in their title.

The first paragraph is generally which has been seen by the user and they make a perception that whether they want to read the post or not. After the title and keywords what they rely upon is the first paragraph. Therefore, it is important to ensure that you include the main keywords in your first paragraph.