Hospitality Logo: Induce These Elements To Build a Welcoming Tone

Hospitality industry is one of the most blooming sectors of all. Over the years, the industry has grown dramatically over the years and with that, the need to create the best logo has become a task. When it comes to designing a logo for this particular industry, it has become vital for the companies to plan something unique to not just attract the customers but also satisfy their needs. Logo designing can be a daunting task if all the elements are not considered and merged properly. A hospitality logo should reflect a blend of sophistication and grandeur. This eventually increases the pressure on the logo designers to come up with a well-planned hospitality logo design. Also know what your client is expecting from you.

To create a hospitality logo design which sets a welcoming tone, you need to follow these 7 most essential elements. Let us begin!

1. Recognizable Design:

Because the hospitality industry is widespread throughout the world, it’s logo should also be created in such a way that people can easily recognize it. You must design a logo that differentiates you apart from competitors. Make the customers feel at home when they are away from home. Your logo should be able to make its own space in this world full of competition.

2. Thoughtful and Artistic Fonts:

‘Typeface’ can help you create a lasting impression on your audience. There are a lot og brand logos that are not dependent on just one symbol. So, to stand out amidst your competitors, use a typeface that is quite expressive and must reflect the tone of your business. 

3. Include Storytelling Elements:

How about creating a logo which tells a story to the customers? Well, it’s always a great idea to let the core customers know about a venture through thoughtful creativity. Your logo should narrate what our company offers in a way of a story. 

4. Managing Designing Features:

No logo can be considered as perfect without all of it’s elements in balanced form. With too many shapes, symbols or texts, a logo can look confusing to the clients or audiences. So, to avoid such situations, logo designers must balance and harmonize all the elements of a logo properly. Balancing helps in creating a unique and unforgettable brand identity. 

5. Opt For Themes:

When it comes to hospitality, ‘Themes’ play a significant role in order to appeal to its audience. Themes not only help you set your business apart from your competitors but also enable your target audience to determine your company’s credibility. As per the market research, hospitality companies having logos with specific themes are likely to be more appreciated rather than the ones who do not have a thematic logo. In short, 

6. Balancing White Space:

The space between design elements as well as the space within typography glyphs is known as “White Space”. Logo designers should know this negative space plays a significant role in designing. You must be thinking how? Well, white space not only enhances the image of the object of the design but also brings the image into focus. The negative space is divided into two parts:

• Micro negative space- It refers to the space between the smaller elements of the design such as the space between paragraphs or the space between letters and words etc. 
• Macro negative space- On the other hand, it is the space between the larger core elements of the design. For example, macro negative space is the space between header and the footer. 

Giving space to the white space is one of the basic principles of logo designing.

7. Treat To The Eyes:

‘Beauty lies in Simplicity’ and any logo design can grab the attention of the customers very easily when it’s simple. Complex designs are hard to understand and therefore take away the interest of the target audience. The main aim of the logo is that people can decipher the real meaning behind the intention. The best thing you can do with the hospitality logo is setting a pure tone. Any logo which is simple yet elegant can be a treat to the eyes of the audience.

More info: https://www.vervelogic.com/logo-design.html