Mistakes You Should Avoid in an eCommerce Website

ECommerce business is on a boom and brands are continually making efforts to mark their presence online. Businesses are selling online because this opens new avenues for them and also helps them to have an unlimited reach. eCommerce development hence becomes crucial but is indeed a tedious process. Deciding upon the theme, tools, functionalities and a lot more- you definitely need to hire one of the best eCommerce development companies to have a successful eCommerce store that satisfies your users and offers them a pleasant shopping experience. But before you kickstart the development, have a look at the common mistakes you should avoid in an eCommerce website:

Inadequacy of product images and descriptions is one of the most common mistakes which the brands make. An adequate amount of pictures for the product and relevant descriptions are really important if you want to see your business growing. Lack of images and information drive the customers away, so make sure that you have enough high-quality images and well-written descriptions for every product that you have enlisted. Lack of filter navigation is also one mistake that can cost you! This feature is very essential for it lets the customers select products from only their favourite brands or specified categories. A confusing or complex checkout process often frustrates the customers and they abandon their carts. To make sure that your eCommerce development is a success, make sure that the time between adding the products and final payment is less and the process is swift.

Are you planning only the desktop-only site version? Don’t commit this sin as the majority of the people across the globe now use their mobile devices to shop online for ease and convenience. Apart from desktop, your website should be optimized for the mobile devices as well to provide a smooth and pleasant user experience. Many eCommerce websites pose a hindrance for their customers while they shop by asking them to create an account. As a brand, you should decide beforehand, what is more, important for the business? Obtaining the order or customer information? Who knows the customer gets frustrated and leaves the website without shopping? So, don’t commit this sin while you design and develop your eCommerce store. Yet another blunder which many brands commit is by integrating insufficient customer service options or poor customer service options. More than the product, a customer wishes to have a pleasant experience on your site and this is what really differentiates you from your competitors. You should offer them different options for different queries and provide them with a request form so that they can have an instant reach to you, thereby instilling confidence in your brand and services. 

Provide the search bar as the absence of a search bar makes it difficult for the users to search for a specific product using a keyword. Time is really precious and a search bar ensures that the users who know what they have to buy, can effectively reach their product in no time. Last but not least, mistakes like tiny product images and lack of sufficient payment options should be strictly avoided. 

More info: Vervelogic