Top 7 Features Of Performance Marketing In 2023

The best part about performance marketing is that it has introduced many new features on almost every platform that can be a great change for digital marketers. If you are working with the best performance marketing company in India then they might already be aware of these features. But if you are doing it in-house then we have something that might will help you. So, let us find out the amazing features of performance marketing. Here we go.

Features of Performance Marketing

1. The very first feature accounted for by Google Adwords is to remove Expanded Text Ads from the Google ads. This was huge for marketers because the lack of control over their ads was a huge setback for them. Now, not only they can focus on rebuilding a new ad strategy but also through RSAs, they can increase the visibility of ads.
2. Microsoft Ads introduced video ads and it is a big step. Although Beta testing of video ads has been going on for a long time, it has been launched. The debut of video ads is adding more engagement and better response to the platform. Also, marketers get the freedom to post their ad visuals in video form.
3. On the other end, in YouTube ads audio ads have become the center stage. As a brand, you can place your ads in the queue of songs. These ads are popular because the number of people who listen to music on YouTube has increased over the years. Also, the podcast placements of ads can be possible and popular as well, because most SEO companies in Jaipur are doing the same.
4. Also, Meta ads introduced a new feature for B2B businesses. This feature provides conversion ads as a new ad type in the messaging. This means apart from messaging and conversation features, lead generation and customer acquisition tools are also there.
5. Instagram introduced Multi-advertiser ads as a feature. This feature made the platform more reliable for shopping and more trustworthy for the marketer to promote their business. Based on this feature Instagram suggests video ads according to the person’s behavior and interest on the platform.
6. TikTok is also not behind in introducing business-supporting features. This is because it has recently introduced sponsored as a feature for influencer-promoted videos or any product-related videos. You can easily use the feature to link your product or website through your ad.
7. Although LinkedIn has launched many features, the best one is an improved campaign manager interface. They have introduced many features on the left-side navigation bar like Plan, Advertise, Test, Analyze, Assets, and Account Settings. This made the account switching so much faster and better for the marketers and LinkedIn users.

Last Words

At the end of this blog, it can be said that performance marketing features have done a lot for marketers to improve their PPC game. So, you just need to understand and use features from every platform wisely either by yourself or with the help of one of the top performance marketing companies like Verve Online Marketing. For more information please visit the website today.