What are the different types of Keywords used in SEO?

Keywords are the backbone of any SEO strategy. An SEO expert majorly focuses on identifying keywords that can drive the targeted audience to your website. Hence, depending on the SEO strategy and campaign, the expert ensures the use of different keyword types. Such keyword types help in driving the relevant audience to your website. 

But at this point, you might be wondering what are these different types of keywords, and which is best suitable for your brand. If you interact with a leading Bristol SEO services provider or a Digital Marketing Company in India, they will help you identify a suitable keyword type for your campaigns. Let’s discuss on these different keyword types so that you can have a better understanding. 

Types of Keywords

• Generic Keywords: 

These are the most basic form of keywords, that are used to target the audience at large. Even when you are targeting or focusing on other forms of keywords, there will be instances, where such a form of keywords gets covered. The common examples of generic keywords are “best smartphone”, “running shoes”, or “SEO services provider”. Any audience searching using these keywords can be targeted, but due to being in such a simpler format, these keywords have the most competition. 

• Branded Keywords: 

These are the keywords that include a brand name in the phrase. If you believe that your brand is well-positioned, and customers search for your product using your brand name, then using branded keywords are must. It is also used by resellers, selling branded products. 

Examples of such branded keywords can be, “HP laptops”, “Reebok Sports Shoes”, or “Levi jeans”. These are not only for global brands but also if your brand has a better reach, then you can prefer using your brand name. 

• Location-Based Keywords: 

Such types of keywords are majorly used if you are doing local SEO, or targeting a local audience. It mostly includes the name of the location you are targeting. For example, “SEO Company in London” or “Digital Marketing Company in India”. Also, there can be keywords such as “Shoe Store Near Me”, or “Restaurants Near Me”. 

• Market Specific Keywords: 

It is a type of keyword that is majorly aligned towards a specific market type/sector. Such keywords are used when you are dealing in a niche market and targeting only the customers looking for such a product. For example, “Analog wristwatch”, “North Indian Restaurant”, or “Smart TV 43”. Hence, it can help you reach specific customers looking for such products. 

• Customer Specific Keywords: 

These keywords are used to define or target a specific customer type in the marketplace. For example, “Jewelry for Women”, “luxury watch”, or “Best watch for Men”. Hence, these keywords will only trigger if the customer is targeting such specific keywords. 

Wrapping Up

VerveOnlineMarketing is a leading Digital Marketing Company in India, that delivers the services as per the client’s specific request. We have a team of experienced digital marketers, who have delivered digital marketing and SEO services across the globe. You can check our client portfolio and can find our Bristol SEO services projects. Also, we are among the most trusted and reliable SEO Company in London, delivering satisfactory results.