A logo is a graphic mark, emblem, or symbol used to aid and promotes public identification and recognition. It may be of an abstract design or include the text of a name it represents as in a word mark. Various brands and organizations have their respective logos. Logos need to be created in such a way that it manages to catch the eye and can contribute to the brand value. Making logos require a lot of creativity, thinking and an eye for detail.
It adds a stylizing effect on an organization that it represents. With more and more businesses, entrepreneurs increasing in India, the demand for logo designing are increasing. This leads to an increase in the number of logo designer in India. The reputation of a Company depends on its brand value and logo. No company can stand in the field without a logo which is mandatory to brand its product in visual media.
We are currently witnessing Industrial Revolution 4.0. This revolution is based on Artificial Intelligence, Big Data, Robotics, Internet of Things etc. Hence it is predicted that after a few years, many jobs will be lost and robots will take over. But the new digitization will also provide a lot of jobs which will be based on new technology. One such opportunity could be becoming a logo designer. It is fully based on creativity, vision, symbols something on which the human mind could prevail over Artificial Intelligence.
How to be a Logo designer in India?
- Learning the Basics- A Logo designer needs to have an eye for attention-grabbing design. They should also have an understanding of the vision and goals of the organization for which he is making a logo. A logo designer in India should think about the various ways by which message can be conveyed through a logo. Moreover, a Logo designer must be well informed about various techniques which are involved in graphic design and software. This means having a strong practical knowledge of using Adobe Photoshop, Jeta Logo Designer, and Apple Motion etc. A Logo designer must also understand social, cultural and industry trends and avoid them at all costs because logos need to be timeless and last longer.
- Learning Methods, Theories, and Techniques- Passion is not enough; Logo Designing requires a more holistic approach and knowledge about techniques. A degree in graphic design could be very helpful in ensuring success in this field. A robust knowledge about graphic designing software could take someone a long way in this career path. A degree in Mass Communication or business can be really useful too as it is helpful in understanding market behaviour of producers and consumers. This will make a major impact in the portfolio.
- Developing your Brand- Having a strong portfolio is important as it proves the capabilities of a person, his specialization. Building a portfolio while gaining formal credentials is a great strategy. It is also important to build a brand of oneself especially if that person is working as a freelancer. A personal brand will provide legitimacy to the logo designer in India in front of his customers.
So that’s how a person can be a logo designer in India. Having a degree is not compulsory in this field whether the person wants to work in India or abroad, but having a professional degree can provide a person more knowledge and a sense of legitimacy. There are a lot of opportunities to work in this field from college graphic design program to entry-level jobs, internships, and even attending industry events.
A person can become a successful entrepreneur if he manages to build his own brand in this field. This will provide him with ample opportunities to take his business forward. With the availability of jobs decreasing day by day especially in India, it is a good time to brush up skills in logo designing and developing this as a skill. This job is unconventional but has a lot of scopes. Therefore the logo designer in India tends to make use of a lot of opportunities.
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