Logo is the way brand establish itself in the market. But there are marketers who are still confused whether to have a logo or not? Is there a way to stay in race without it?
logo establishes a brand for the audience. It portrays value and characteristics of a brand that sets apart from other business. Without a logo, creating a visually strong impact on users can be troublesome. You can never connect to the mentality of the customers to explain them who you are and what your can offer.
Let’s discuss four common excuse and myth that marketers feel while designing the logo for their business.
My business is of low scale. I don’t need a logo for my business!
There are at times when people get involved in multiple businesses. In this situation they may not have time to dedicate in side business. They want them to continue but in low profile, so they decide to skip the step to design business logo.
As the time passes, marketer may wants to expand their business but how? He has wasted valuable opportunity to connect to potential customers and build that trust to expand client base. For a customer, your business has a plain text identity instead of logo. It seemed untested startups despite being in business for ages.
Experts view the loss of these opportunity as a massive setback to the expansion of the business. A logo design connects visually with the customers. This build the foundation of future brand expansion. Get logo design to build visibility and trust.
Designing a logo would look too sale pusy!
Most of the marketers without logo believe that having a logo in their niche market would look too sales pushy for them. People may think this gesture as a sign of exaggeration and overtly flaunting the success of their business.
Let’s break this myth.
Designers involved in corporate logo design india suggest that logo most of the time project positive influence on people. People would have the notion that you are progressing well, hence, you have a official logo now! Logo does not make efforts flaunting but it enhances your brand presence and project you an expert in your domain. It helps in making your business noticeable.
My customers know about my product. I don’t need a logo!
There are marketers who run home based business such as making jewellery, food items, decorative etc.
These marketers mainly believe on word on mouth advertising done by family, friends and relatives that make them expand their business. Now, what if your near dear ones, known ones are saturated about your product or they already own your product.
The idea of a business is to expand its customer base but with word of mouth and without any identification, it becomes difficult to explain customers.
The only solution is a logo. It will help people to understand what marketers is offering and in what quality. A logo and a website can help the marketer to reach to larger groups of people and beyond state or country boundaries. This way the expansion of business becomes very easy. With a great logo, a website and some business cards,marketers can grab its customers and earn great results.
My business needs logo. But what if people don’t like the logo that i come up with?
The basic need of logo is very much clear to the marketers. There are some kind of marketers who identify with the importance of logo yet they are very apprehensive about the look of it.
Break this thinking with a simple logo. Logos are meant to be clear and precise in telling what you offer to people. Marketers can DIY the logo design by online logo maker or resort to expert designers for it. A point to remember is logo is an investment which gives proper return, if done appropriately. Therefore, if you prefer to have a logo, do not settle for cheaper options. You can keep your business name and an icon as your logo to retain the simplicity of the logo.
After it is made, test it on people, take feedback and make necessary tweaks for an amazing results.
Last words
There are many confusion, alteration that comes in the mind of the marketers hearing about logo. People who are updated and keep pace with the market change has already settled their business with a powerful logo for their brand identity. But there are many who still face dilemma. The above listed confusions are just a few of them to give a strong light on the myth prevailing within marketers and let their business grow in the right way.
More Info: https://www.vervelogic.com/logo-design.html
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