Who doesn't need a makeover with time?
I’m sure we also do. And being experienced logo designers in Delhi, we can say that every brand requires this makeover too. This is where logo redesigning comes into the picture.
It takes a lot for a brand to establish its name in the market. Once it is done, the brand cannot change its products and services but only expand them. In this journey, while some brands choose to stay with the existing practices, marketing strategies, and logo design, others decide to evolve. This piece of writing is for them.
If your logo seems outdated, your business is evolving, or you’re expanding your target audience, it's time to plan the revamping of your logo. And while you begin with it, keep the following 3 things in mind, as they are crucial for its success.
3 Important Things To Remember While Redesigning Your Brand Logo
- What to keep & What to change
The very first thing to plan is what you should keep and what to change in your existing logo. Sometimes brands transform the logo entirely, which is why the customers couldn’t recall the original message of the brand. An experienced logo designer in Gurgaon would suggest you keep the changes subtle. This will help in maintaining the overall look of the logo and keep the audience connected with the brand.
- Customer’s inclination toward the original logo
The next step is to learn about the audience’s attachment to the original logo. It is indeed a crucial step as your first logo has remained in the industry for a long time and people’s sentiments are connected to it.
Do you remember the Central Perk cafe from the most popular Hollywood series ‘Friends’? Viewers were so attached to that cafe logo that several brands decide to adopt its elements in their logos. Hence, it is true that people get inclined to the brand logos they adore.
Hence, businesses must consider this factor before choosing to transform their logo during the revamp.
- How much change is needed
This factor needs no mentioning. Brands must calculate the extent of changes to be done to the existing logo. Making small changes in the logo and taking the feedback of customers to understand if they liked it, is ideal. This helps brands know what their audience wants and are they liking the changes or not. If they appreciate the redesign, you may plan to further revamp your logo.
Final Thoughts
Hiring the best logo designers in Noida is essential if you really want to redesign your logo right. VerveBranding is among the leading logo designers, serving businesses in PAN India. Connect with them to design a new logo or revamp the existing one. Also, discuss the logo design cost for your custom-made logo, straight with the experts.
Also read: 11 Types of Logos, How & When to Use Them
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