If you are a logo design company and get requests to redesign logos for organizations, then this blog is for you. We understand the dilemma of recreating brand identity without losing its real touch and essence of it. It is a difficult job and today we are going to discuss how to do it right. So, you can give it new energy without losing its core value of it. So, when you redesign for any company any misstep restricts you from achieving the end goal. So let us find out about these steps of the process.
Process of Logo Redesign
- Customer Ready-
If you are planning to redesign the logo then you should get your audience prepared for the change. Most companies make the mistake of launching their new logo as a surprise. Audiences are attached to you and your brand and they feel left out or blinded in this situation, especially in this era of social media. So, you should keep your audience posted about the updates and inform them about the progress of the new logo. You can also share some draft sketches if necessary. This will keep your audience confidence that you planning something new and different for them.
- Business Analysis-
As a logo design company in San Antonio, you must analyze the business of your client first then proceed for redesigning the logo. Before brainstorming about designs you need to understand your new logo should meet the current business needs. For example, Netflix started off selling DVDs by mail but now the business has changed. This is one example of a question that you might ask your client company that wants a redesign. Some of these questions can be business location, targeted audience, what they like, any change since the launch, and many others.
- Past Relevancy-
The logo should be related to the past design. This means it should not lose its core values and the ideology of business. The business may have changed with time and changed its services. But the logo needs to reflect both its past and present which means the journey of the company. The logo needs to give the message to visitors that it is still connected to the roots even if the energy and approach are new.
- Different Versions Trials-
If you are a logo design company then you should make sure you create more than one version of your logo. If you are going to present your logo designs to clients then you must have options to showcase their ideology. Also, having options in colors works for a better redesign.
Bottom Line
The moral of the story is to recreate the magic of the brand you need to redesign the energy and new ideas but the roots of the brand should remain the same. VerveBranding is a Logo design company in San Antonio. It has a team of experts that can help you redesign your logo efficiently. So, to know more request a quote now.
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