2022 had been a great year for packaging design industry. With the increase in the demand for online product selling, gifting, and deliveries, the demand for safe, sustainable, and aesthetically appealing packaging grew significantly. Businesses started laying more focus on the packaging’s quality, life, and appearance, which ultimately drove the demand for hiring the best logo design company India.
Now we are entering 2023. And it seems that some packaging design trends from 2022 will surely make a stand in the new year too. What could be those? Let’s find out in the article below.
Top 7 Packaging Design Trends to Look Out for In 2023
- Minimal Packaging
The less, the better. That’s true. People have started to like minimalist designs in packaging. Less use of colors, fonts, and geometries gives more relief to the eyes, the trend says. A minimal design can also be identified as a simple design that’s unique because of its simplicity and the way it represents the brand.
- Interactive Packaging
In addition to minimalist packaging, another trend is interactive packaging design.
This kind of packaging refers to the inclusion of elements with which people interact. For example, holes to check if the food is hot, QR codes, scannable coupons, etc. Such designs became a great trend in 2023 and are still getting popular each day. This is because they create a sense of excitement in the buyer and keep his enthusiasm going for the product.
- Simple Geometric Designs
When it comes to implementing simplicity in the designs, simple geometric designs trend amazingly. Minimal lines, accurate angles, and a blend of solid and light strokes are the features of geometric designs. If you’re hiring a logo design company Mumbai for the purpose of its fashion logo and packaging design, I believe this trend would really help develop your designs.
- Contemporary Fonts
At present, there is a sound range of contemporary fonts trending in the packaging design industry. These fonts when blended with pastel palettes turn out to be the most enticing combinations. They are loud and cater to the dynamic choices of contemporary brands. Check out some of the best fonts of 2023 here.
- Neutral Colors & Dazzling gradients
Neutral or pastel colors are the most popular these days. Big thanks to the ideology, the current brands are developing toward their audience group. And when such colors blend with dazzling gradient designs, the impact gets doubled. Gradients can entice the audience more effectively than any other pattern because they have significant depth and stimulate emotions.
Bottom Line
So these were the packaging design trends that we’d soon be witnessing in 2023. Hiring VerveBranding, the best logo design company India, can help you incorporate these trends in your branding and packaging. Visit our website to know more about our services.
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