Mobile marketing leaders are turning more strategic in 2017 than ever before. Developers focus on high quality user acquisition to gain high long term ROI. While devs are doing this, it has become really difficult for indies to grow in such a competitive market. Game development for Android has become one of the common fields of operation for most of the developers nowadays. No matter to what size you deal, there are a few ways to make most of your marketing plan and budget.
Decide your goals-
Whether you are a hard core and experienced award winning developer or among indies, you must be having a goal for your new release. There can be two cases. You can set your goal to getting a few installations or you can set it for over 25% ROAS (Return On Ad Spend). Life time value i.e. LTV is not generally measured by small iPhone or Android ui ux design companies. What are your goals? The answer should be much more than getting a few installations. Plan for a lifetime value of your game.
The next question is: Where does the company see this product in its portfolio lifecycle? Starters may concentrate on building an online community for their first game while devs can use cross promotion to raise on the levels of player base. Large brands may influence players with word of mouth on social platforms such as Facebook, YouTube or Instagram.
Make use of targeting tools-
Targeting relevant players has to be your next step after deciding your goal. It is one of the critical strategies in 2017. You can make use of several targeting tools such as Player group targeting. It allows you to target only those players that may be interested in playing your games. The strategy would not only help you with increasing installations but also help you with increasing ROI. These tools are made run by advanced machine learning algorithms. Player targeting can help you with at least 13% rise in user retention. Also, you can perceive doubled installations.
Even if the tool does not help you with growing ROI or installations, it would definitely help you stay current.
Effectiveness of marketing campaigns-
Keep a measure of the success of your ad campaigns. Act on the results you get. Easier the game developers used to run campaigns to predict Lifetime value. Using LTV to keep up with the pack is the last component of acquisition efforts.
Mobile gaming industry is welcoming so many entries everyday. Ask right questions to yourself to grow and stay ahead of your competitors. In this highly competitive age, it has become hard to come with new games. In order to win the race make sure you are adding innovations to the market. We have mentioned a few tactics above to help developers in making most of marketing budget and plan. Make most of your marketing plans by moving with running trends.
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