Since, the times have changed, so is the trend of logo designing. During earlier times logos were static, colourless and having just simple an plain text in it. But now in modern times, people expect logos as a visual that is eye-pleasing, catchy and interactive. Such logos have capability to impress the audience instantly at that right moment. The logos created by the logo designers India, consists of videos, graphics (GIFs) and other such animations that makes the logo movable. The animated logos are in huge demand as they improves the impression and catchiness factor of your brand. Here are listed few reasons that portrays the importance of getting animated logo designed for your brand:
- Brand awareness
The animated logos helps you to generate brand awareness for your brand. You should hire an efficient logo builder to build animated logo design for your brand. Logo should include effective visual elements that make it timeless and catchy. The logo can be created using a cartoon character who either holds your brand’s product or embodies it. The people finds videos and GIFs more catchy and eye-pleasing as compared with static images and they spend much time in watching these animated or still videos.
- Story telling
The logo creator should keep in mind that the logo designed should speak to the customer about your company. It means that the animated video should portray a story about your brand in a manner that a person can identify the industry of your brand or its niche. The logo should have the power to connect and interact with your audience with its visual content. It is observed that more than 90 percent of the customers are of the opinion that visuals about a company are helpful in decision making process.
- Search Engine Optimisation
Animated logos can help your brand to improve its search rankings and SEO with the help of backlinks, image tagging and other such means. Videos or visual logos help a brand to attract the attention of the visitor for a longer period of time. Create an outstanding visual or graphics for your brand so that Google even appreciates it and your brand’s website can be crawled by the search engine spiders.
- Mobile use
Today, more than 95% of people access Internet on their mobile devices. Thus, it is essential for a brand to design the logo that is mobile-friendly. You should consider adding interactivity to your visuals in order to keep your users busy. The graphics designed should be appropriately visible on the mobile screen as well. The quality and clarity should be same as if a person is accessing it on a desktop.
No comments:
Post a Comment